How to do the “radio test” for your domains
Radio test is one of the important things in domain investing. If a particular domain name is passing the radio test it has better chances to sell.
What is the radio test?
“Radio test” term comes from hearing a domain name on the radio. Not much people listen radio these days, but this still has big impact in the following cases:
- Walking with a friends and tell about your new website.
- When you meet someone in person and giving your company email address or talking over the phone.
- Word-of-mouth marketing.
- If you talk on a podcast about your new website.
In all of the above cases how you will pronounce your domain name and will it be easy for them to spell it?
How to do the radio test
If you are not a native English speaker it may be a bit hard for you to make the right radio test correctly. The tool that I use very often is Google Translate there is an option that allows you to listen the words.
Enter the keywords for your domain name into the Google Translate field, then click on the “speakers” icon on the bottom left corner.
You can listen two or three times until you make sure your domain name passes the radio test or not.
What to avoid?
The things that I always avoid when investing in domain names in order to pass the radio test are
Example: 1support.com or OneSupport.com
If there is a number in the domain name, It’s not easy to tell what exactly the domain is. Some people are going to type the number in letters, others don’t and this lead to a confusion.
Example: Crypto-News.com or CryptoNews.com
If you mention your domain name without dash to a group of people, 100% of the people will type it without dash. You should say every time “Crypto” – “Dash” – “News” – “dot” – “com”, that sucks 🙂
Example: BitcoinXchange.com or BitcoinExchange.com
Similar sounding words that skip one or two letters are bad too. It’s the same if you use “c” instead of “see” or “sea”.
What you think, does your domains pass the radio test?